منابع مشابه
Managing visits from pharmaceutical sales representatives.
Vol. 37 No. 5 • May 2012 • P&T® 261 mivacurium following a sales visit by a pharmaceutical representative. The carton of mivacurium was delivered to the pharmacy and was placed in stock next to metronidazole. Both products were packaged in foil overwraps. Before the error occurred, metronidazole had been the only foil-wrapped, premixed solution in the pharmacy; miva curium was not on the formul...
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A randomized experiment performed in cooperation between Yahoo! and a major retailer allows us to measure the effects of online advertising on sales. We exploit a match of over one million customers between the databases of Yahoo! and the retailer, assigning them to treatment and control groups for an online advertising campaign for this retailer and then measuring each individual’s weekly sale...
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Frequent upgrading and aggressive price-cutting have become standard practice in the computer sector. While necessitated in part by declining production costs and a highly competitive market, these strategies have also served to make computers more affordable, growing the size of the overall market. Recently downturns in the sales of computers motivate us to examine the impact of these strategi...
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While it is widely believed that advertising media spending may not be optimal or efficient, it is not easy to measure the inefficiency, or the potential loss of sales due to inefficient ad spending. Advertising media spending efficiency needs to be measured and benchmarked. Here two approaches are presented and compared to evaluate top 100 advertisers’ media spending inefficiency. The two meth...
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ژورنال
عنوان ژورنال: Learned Publishing
سال: 1993
ISSN: 0953-1513
DOI: 10.1002/leap/60030